Digital Marketing

With a pervasive development in social media platforms, they have  transformed from being a mere tool for social interaction, to becoming a platform for a freedom of expression – posing new threats to users, businesses and also regulators. As social media platforms, they share a common feature which allows users to communicate and share content interactively on the Internet.  Take Facebook as a successful example, the platform encourages like-minded individuals to "like, share and comment" so that users can interact freely with one another.  As a result, there is an upward rise in legal issues and risks associated with social media  platforms. For instance, claims in respect of copyrights and intellectual property infringements, defamation and harassment will continue to surge given the high degree of use of media and social interaction. Over the recent years, fake news has been one of the most popular debated socio-po...